The first Penguin update was announced by Google on 25 April
2012 in its own "Webmaster Central Blog". The headline of the
corresponding blog post was euphemistic: "Another measure to reward
high-quality websites (Penguin)". In the next blog post, Google introduced
the following goal for the update:
"... In the next few days, we're going to implement an
algorithm change ('penguin') that target SEO methods that exceed the boundaries
of spamming Ranking of sites that are not compliant with our Webmaster Guidelines.
This algorithm is another step in our efforts to reduce Web spam and promote
high-quality content. "
1.
To the web spam techniques,
2.
Automatically generated content
3.
Create pages without or with very few own
content
4.
The search engine is presented with a different
URL than the reader (cloaking)
5.
Misleading forwarding
6.
Hidden text / hidden links
7.
doorway pages
8.
Copied content
9.
Participate in affiliate programs without
sufficient value
10.
Load pages with irrelevant keywords
11.
Create pages with malicious functions that cause
phishing attempts or viruses, Trojans, or other bad ware to be installed
12.
Abuse of Rich Snippet Mark-up
13.
Send automated queries to Google
Penguin did not only target Link spam. Since this SEO method
was, however, the most common form of violating the Google guidelines, the
cases of an elimination in connection with Link spam were primarily known.
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